Building a Digital Center of Excellence
There is no dispute that digital advertising is an accepted and key aspect of the media for nearly any advertiser nowadays. However, building a highly scalable digital practice is a challenge – and a necessity – for large advertisers that span many geographies and many product lines. Companies like Hewlett-Packard, Microsoft, IBM, Procter & Gamble, Adobe Systems, Samsung, Disney and others all have this issue.
* Required Fields