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Fourth Quarter Provides Strong Finish to 2011 Paid Search Trends

Spending on paid search advertising was up by 7% in Q4 ’11 from Q3 ’11. This is after a sizeable increase in spending in Q3 ’11. Holiday season spending in the consumer electronics sector, as well as continued investment in business analytics and information management solutions, drove the modest growth. Q4 ’11 paid search spend was up 28% from Q4 ’10, which was a strong quarter a year ago.

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